ICONLA is a branding and visual identity project by Brandin' You for a Bahraini granola company that specializes in healthy ingredients. The project aimed to create a unique and memorable brand identity that reflected the company's values and resonated with its target audience.
The name "ICONLA" was derived from the word "granola," and the letters of the name were taken from the term "icon," reflecting the company's commitment to healthy and natural ingredients. The resulting name has a unique and symbolic tone, perfect for a brand that values healthy living.
The visual identity of the project was focused on conveying key meanings of health, pleasure, beginnings, and delight through colors, shapes, and readable messages. The logo was based on repeating the same curve ratio in each letter, maintaining balance, weight, and clarity. Supporting elements were integrated with the logo to deliver the message of the visual identity. The drawn shapes represented an expression of active moving creatures through the rich nutrition, and the different reactions of each shape expressed the positive emotions that the good food provided by ICONLA adds.
The colors of ICONLA were chosen to reflect the project's goal of "joyful beginnings and unique moments." They are fresh, vibrant, and convey the company's commitment to healthy and natural ingredients.
Brandin' You specializes in branding and packaging, and our team of experts worked closely with the granola company to create a customized branding strategy that reflected their unique identity and resonated with their target audience. We understand the importance of creating a strong and memorable brand identity, and we are committed to providing exceptional branding solutions to our clients.
If you are looking for a branding and packaging agency that can help you create a unique and memorable brand identity, please contact us. We would be happy to discuss your branding needs further and provide you with a customized solution that meets your unique requirements. Contact us today to learn more about our services and how we can help you create a strong and memorable brand identity for your business.